Business

B Corp: Turning Your Financial Planning Business Into a Force for Good



This week we have Charlie sitting down with Seb Elwell from Switchfoot Wealth.

Seb spent the early part of his career working hard to understand what it truly takes to be a Financial Planner. He moved around different companies, from national to IFA, but he never found one that truly matched his values and views on how the profession should be – taking people and planet into consideration. So, he took the leap and 5 years later he is running his own successful, B-Corp financial planning firm! Operating with purpose and turning his business into a force for good.

We talk about
• What it takes to become a B-Corp financial planning firm
• Sustainable financial planning
• How to match your ethics with your career
• The future of financial planning

Keep listening to the end because Seb gives advice he wished he had before starting out in financial planning.

This is a fantastic episode for anyone that wants a career based on great values and ethics.

Enjoy!

00:00:00 | Intro
00:00:56 | Seb’s career journey
00:04:12 | From big national company to IFA to business owner
00:06:18 | The values Seb set out to define when starting a business
00:11:07 | How Switchfoot Wealth became B-Corp
00:17:02 | What sustainable financial planning means to Seb
00:31:08 | The zeitgeist risk
00:37:08 | Where do you see the future of financial planning?
00:44:49 | Advice for advisers struggling with the ethics and morals in the part of the profession they are working in
00:53:25 | Seb’s advice to those starting out in financial planning

Be sure to follow financial planner life on YouTube for extra content about a career within Financial Planning HIT THAT SUBSCRIBE BUTTON!

Below are some excellent links from our sponsor Recruit UK for any aspiring or experienced financial planners looking for new job opportunities or looking to get ahead in their career.

Financial Planner Life Academies – Where we bring together the leading financial planning academies and entry-level opportunities to kick start your financial planning career. Learn more here –

Experienced and searching for a new role within the financial planning profession? Click here – – for a free career consultation.

Check out the 2023 Financial planning Salary Guide here –

If you would like to discuss partnering with The Financial Planner Life for jobs, advertising, marketing or academies please reach out to sam@financialplannerlife.com or call 07854778712.

#financialplanning #financialadvisor #financialadviser #wealthmanagement #financialpodcast

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LvDP.TV Synthetintelligence™

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